WHEN THE SUN SETS THE FIRE RISES
Some folks just can't resist a good idea—or a good campfire. At PACKFIRE, we're outdoor specialists back at it again, building another iconic outdoor brand with the same spirit of innovation and togetherness that fueled us many times before. For us, it's never just been about products; it's been about the experiences, the laughter, and the connections make when people gather around the warmth of a glowing fire.
Our Story
The Spark That Started It All
PACKFIRE sparked to life in 2023 with a simple idea: What if a fire pit could be as portable as the adventure itself?
It started when Mark Lefebvre—a Marine vet and retired police officer—pitched a flat-pack garden planter to his longtime friend, Jeff Polke, co-founder of GCI Outdoor. Jeff saw more than a planter. He saw the fire pit he'd always wanted to build.
A few prototypes later, Jeff’s retirement was officially on hold—and that humble idea had evolved into a sleek, packable fire pit built to go anywhere, fire up fast, and keep the good times going.
Our Legacy
Been Here Before
PACKFIRE is spearheaded by Jeff Polke, alongside a team of seasoned outdoor industry veterans—the minds behind some of the most iconic brands in the space. Joining as his business partner is Robert LaRocco, who brings over 20 years of experience leading finance and operations at GCI Outdoor.
With decades of experience in brand building, retail strategy, and global growth, we know how to turn big ideas into household names. PACKFIRE is next.
Our Mission
Bringing People Together
At PACKFIRE, we set out to create more than just a fire pit—we wanted a centerpiece for connection.
Where stories are shared, laughter lingers, and the glow of the day carries on. With timeless design and modern ease, PACKFIRE is ready to go wherever the road takes you—and light the way when you get there.
Our Journey
The Road Ahead
Whether you're in the backyard, the beach, or the backcountry, PACKFIRE is here to keep the fire burning and the good times rolling. Join us as we continue to develop innovative products that bring people together. After all, the campfire should never be lonely.
Explore Packfire
Wholesale
Contact Us